Case Studies

Aréte Orthodontics

Novi, MI
Proof that while the road to practice ownership isn’t always straight, the right team can help you navigate every twist and turn with confidence.

The Situation

Dr. Archana Rajan was an associate orthodontist with a long-held dream: to start her own private practice.

 

She faced two key challenges right away:

  • A non-compete clause that restricted her location options
  • A desire to stay close to home and establish roots in a growing community nearby

With only one opportunity to select the right location, securing ideal demographics (young families, nearby referring dentists) and strong lease terms was absolutely critical.

The Process

  • We partnered with a marketing and demographic analysis team to identify markets that could support a new orthodontic practice based on income levels, population growth, competition, and referral potential.
  • After narrowing down to several promising areas, we launched a focused property tour—evaluating visibility, access, parking, and proximity to population centers.
  • We submitted multiple offers and carefully negotiated lease terms on several top contenders.
  • Dr. Rajan initially chose a favorite location—but after a thorough lease review with her real estate attorney, she made the strategic decision to walk away due to overly restrictive terms that could have limited her long-term flexibility.

The Solution

Undeterred, we returned to the remaining top choices and reengaged negotiations—this time with even greater clarity about Dr. Rajan’s must-haves.

The Result

  • A stunning endcap space in a newly built retail center in a high-growth area of Novi, offering:

 

    • Exceptional visibility along 12 Mile Road with standout signage
    • Ample parking and easy access for families and patients
    • A thoughtfully designed interior that supports a high-end patient experience—thanks to her architect and trusted equipment supplier

With the support of a strong team—including Mirlo Real Estate Partners, her attorney, lender, contractor, architect, and design professionals—Dr. Rajan secured favorable lease terms that protect her future and enable growth.

 

Congratulations, Dr. Rajan!

Aréte Orthodontics is now open—and breathtaking. Dr. Rajan has built a modern, welcoming practice that reflects her values and commitment to excellence. What started as a complex journey ended in the ideal outcome: a thriving startup in a strategic location, with room to grow and a lease structure that sets her up for long-term success.

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Trillium Oral Surgery & Implantology

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